Social Media Power

Social Media was a huge part of the Presidential Election

No matter where you stand on the election, it can’t be argued that social media was a powerful tool in use by politicians and pundits.

The fact that President Obama tweeted his followers before speaking in Chicago stands as a testament to the huge part social media platforms like Twitter played in the 2012 election.

Mashable reports that Obama’s “4 more years” tweet surpassed 500,000 retweets (now up to 642,575 retweets and more than 200K Favorites)

making it the most retweeted post of all time.

Rueters tells us

Top campaign aides used the Internet tool to snipe at each other, the candidates used it to get out their messages and political reporters used it to inform and entertain.

  • There were more than 31 Million tweets last night, breaking the previous 10 million tweet record set during the debates.
  • Between 6 p.m. and midnight EST, there were more than 23 million tweets.

What are you doing with your twitter power today?

About The Author

Traci Gregory, self-styled unrepentant rebel, social media provocateur and copy writing guru has been working with companies and individuals for thirty years helping them build brands and design media campaigns for targeted audiences, keeping them engaged, entertained and informed. Traci is a social media pioneer, author of Tweetease and a recognized SEO expert.
Wordpress SEO Plugin by SEOPressor